The onset of 2009 saw Google clinging to social media as a source parameter in its search algorithms. This tweak certainly paved pathway for a novel marketing paradigm. The effect of this change was so gargantuan that it led people and companies to decide whether to go for the conventional SEO and Social Media. The ultimate goal of any online venture is to develop a good web profile, gain visibility and reach out as much as possible. This type of online expansion can be achieved through a good SEO technique. However, if you have budget and time constraints and need to make a quick decision, considering the below mentioned factors can lead you to a prudent choice.
SEO and Social Media; Google’s choice
Google is unequivocally in favor of social media and rightly so.
- Building links using social media would eventually increase your page rank. It would also generate a good amount of user traffic. Apart from these advantages, since the propagation is done via organic circles, a sense of trust is generated amongst potential customers.
- When it comes to online marketers, 42% aim for generating traffic, 29% go for lead generation whereas 18% aim for online sale enhancement. Social media provides all of these in a single go.
- Social media can help Google algorithms to conclude that your website is constructive/ useful or not. This impacts your page rank as a page that has content which is being liked or tweeted about would automatically have a positive online ranking.
With the concept of social bookmarking, conventional SEO seems to appear lackluster as everyone would like their website to be socially and publically bookmarked and rated well. Websites such as Delicious have made an eminent impact by providing an apt platform for social bookmarking. Social media is therefore, a cogent tool to make your presence verified from social credentials in an effective way.
Social Media Marketing & the Information stream
Social media has proven to be an information stream that can challenge any existing information channel. Instead of developing SEO optimized news that would gain visibility, it is better to pass news in the social stream as it would be promulgated with far more credibility.
Affordability and time constraints of SEO and Social Media
Coming to budget and time constraints, social media again stands unrivalled. You can spend little time and come up with a Facebook page that advertises informative links, videos, content etc. about your company. You can also go for affordable promotions that reach millions of people in no time. The rate of visibility is infallible and incomparable and perhaps includes all that a budding online venture desires and craves for.
It is completely predictable that social media would always fetch you more in less time. Besides, social media entails a sense of reliability that conventional techniques of SEO fail to offer. You can measure your success rate and compare the progress using some prominent tools like Google Analytics or Bit.ly. These tools can help you in determining the source of your page visits and can also offer a count of clicks to your links/facebook insights. You can thereafter easily gauge a comprehensive measure of your social activity and the feedback offered on social media. Thus, social media proves itself to be far more fruitful and progressive in outmatching conventional SEO. But combining smart onsite SEO and Social Media sharing serves as a double punch in your online niche domination.